Case Study: Dandy dimes

The Lowdown:

• Key Convos: We got the scoop straight from Mammoth Farms before making any moves. We dug deep to understand what makes Dandy Dimes tick. It’s all about knowing the biz before crafting the goods.

• Standout Packaging: Our mission was to create packaging that jumps off the shelf like a jack-in-the-box on caffeine. We wanted it to be so unique, you could spot it from a mile away in a sea of gummies.

• Industry Intel: We scoured the gummy market to see what was out there—what’s hot, what’s not, and what’s been done to death. Found a sweet spot no one else was touching and went full-throttle.

• AI Innovation: Used AI, MidJourney, to whip up designs fresher than a mint julep at the Kentucky Derby in the Roaring 20s. Our packaging was a knockout that would impress Jack Dempsey.

• Soaring Sales: Two months post-launch, sales for Dandy Dimes soared 600% over any of their previous gummy records. These dimes ain’t just dandy; they’re dynamite!

The Background:

Alright, so Mammoth Farms, trying to make a splash in Colorado’s wild and wacky gummy market, rolls out Dandy Dimes. These ain't your grandma's gummies; we're talking vegan, gluten-free, and pumped full of live rosin. Now, live rosin’s the premium stuff, and it’s like the VIP of gummy ingredients. Our mission? Whip up some packaging that screams quality and stands out to everyone, whether they're in yoga pants or a suit.

The Thinking:

We went deep into market research—like, Elliot Ness deep. Checked out the competition, got cozy with the name "Dandy Dimes," and decided to throw it back to the Roaring 20s. Picture Gatsby but in gummy form. We used MidJourney and some AI wizardry to dream up designs for three killer flavor sets: Citrus (Blood Orange, Key Lime, Grapefruit), Berry (Strawberry, Blueberry, Pomegranate), and Tropical (Pineapple, Mango, Guava). Each one got its own vintage vibes with fancy fonts and fierce female figures that channel that 20s glam.

The Challenges:

Now, it wasn’t all smooth sailing. We had to find the sweet spot between what Mammoth Farms envisioned and our out-of-the-box ideas. Plus, wrestling with MidJourney in its early days was like trying to herd cats. But we took a gamble and threw our wildcard idea into the mix during the client pitch. Turns out, Mammoth Farms was all about it.

The Highlights:

Seeing the Mammoth Farms crew light up during our presentation? Priceless. Our designs, with these badass ladies in vintage get-ups, totally nailed the upscale, handcrafted vibe of Dandy Dimes.

The Influences:

The 1920s were our muse—think flappers, jazz, and unshakeable confidence. We took those elements and infused them into every detail: the clothes, the bling, the hairstyles. We tied it all together with three swanky, vintage typefaces to give the whole package a polished, cohesive look. It’s like the Great Gatsby decided to throw a party in your snack drawer.

The Demands:

Even though Mammoth Farms had their ideas, our stealthy alternative concept stole the show. It was all about trust and keeping the lines of communication open, which helped us deliver beyond their wildest gummy dreams. We managed our time like pros and rolled with the feedback punches to hit that tight deadline, proving we can innovate and adapt faster than you can say “speakeasy.

mammothfarms.com